Difference Between Social Media Optimization and Social Media Marketing

Social Media Optimization and Social Media Marketing are the most misunderstood words. Most of us think of them to be the same because they both fall under the same category of Internet Marketing. This is a very common mistake which is done by marketers. It is very important if you are a marketer or brand owner to have good knowledge about these two terms because of the following reasons-

• Proper utilization of social media tools.
• Promote your website.
• Generate traffic on a website.
• Identify opportunities.
• Engage the customers.
• Increase your loyalty and brand name amongst your customers.
• Increase company’s sale.
• Achieve your ultimate aim, i.e. to earn more money.   

SEO Gait provides best-in-class digital marketing services in India. We aim to serve our clients to the best of our potential so that they can increase their organic search score and get the highest rankings. We are one of the best digital marketing companies in India.

The above all the factors play a vital role in the success of every website. Thus, you should know about the ins and outs of Internet Marketing. Today in this blog we will clear all your doubts by giving you ample and accurate information regarding Social Media Optimization and Social Media Marketing.

What is Social Media Optimization (SMO)?

SMO is an extensive process where you have to be updated with your website and web pages so that they can perform in an optimum way on social networking sites. If we put it in easy terms it means creating profiles about your business or websites but it should be attractive and unique So that the members on that network can view and share your profile with others. To achieve this task to the fullest you can seek the help of the best digital marketing company in India i.e. SEO Gait. The best networking sites are Facebook, Twitter, Instagram, and LinkedIn. Thus, indicating promotion of the brand by attracting a huge number of customers all over the world.

What is Social Media Marketing (SSM)?

SSM is a quite long process. It mainly includes advertising and promotion of the website. You need to be currently updated with your site by adding regular fresh content, social media campaigns, social media customer services, and branding activities. SSM is the way to get into the entirely new world of media community where other huge channels are also available to promote their sites. The leading platforms for advertising your site are Google+, Facebook, Twitter, etc.

One factor which is very important in SEO is call-for-action which shall be strategized for SMO as well as SMM. SEO Gait is a famous digital marketing company in India for providing effective and high-class services to its clients and has gained the reputation of becoming one of the best digital marketing companies in India.